Alternatives Dette’s website was developed using simple and available website model and free-of-rights images. Expertise was in chosing the best customisable existing theme, and adapting its resources in the most simple way in order to emphasise an accelerated learning curve by the owner. Illustrations were designed and copywriting was set in a way to express a positive approach to the problematic dimension of debt reduction. Day-to-day assistance is provided to help the owner to be quickly and completely autonomous with his communication and beneficiary management support.